Only Leadership and Marketing sell products and build downlines.
Stop spending your money on leads and pitching your business to “Uncle Bob”!
The key to effective marketing is to promote and sell a generic solution and marketing system whereby your potential customers would benefit, instead of your business opportunity on the front end.
People would rather learn how to so something than actually do it. By providing your prospects with valuable knowledge that can help them get what they want and make their life easier instead of pitching them some opportunity, you instantly set yourself apart from the masses, and you begin to attract them to you ”magnetically”.
You position yourself as an expert who has power to offer others who associate themselves with you.
1. When you do this business right, you don’t have to sell
2. When you do this business right, you don’t have to ask people to join your business. They will ask you!
3. When you do this business right, you don’t have to post “work from home” flyers
4. When you do this business right, people PAY YOU to prospect them.
5. When you do this business right, anyone can duplicate your success just by plugging into the system.
6. When you do this business right, you and your team members make cash quickly, even from the people who don’t join your organisation.
7. When you do this business right, anyone can plug into the system and make money.
The problem is majority of network marketers don’t do it right because they were not taught how to market.
They were asked to make a list of 100 to 200 people with the aid of a memory jogger. This works great for acquiring customers if you have a super hot product that gives instant positive result, approach them in the right way, have some credibility with a few people and actually go out to sell it.
Only then when they run out of warm market lists, they may be prepared to purchase leads. The problem with buying leads is that it’s going to take an average person four months to a year minimum before they can recruit well enough to build an organisation large enough to break even on the expenses. Buying leads can be expensive. And most of the time; the quality of leads is questionable. Lead generation companies sell their leads many times over to different customers.
Buying leads will work but it is just inefficient. It is not smart business.
So, what is the best way to successfully build a network marketing business?
REMEMBER THIS: The Fastest Way To Get Rich in Life Is To Solve Other People’s problems.
So, I don’t place the initial emphasis on my MLM/Network Marketing company. That’s just selling people another problem.
Most network marketers need help in recruiting customers and business builders. Thus, I market a complete solution to that problem in the form of an affiliate system if I don't own the product or a franchise system if you can create your own product.
Then, when they want that piece of the solution, I become a valuable resource to them.
After I market the “How", only then I market the “Who, What, When, Where and Why" of my primary MLM/network marketing business.
How To Find Your Best Prospects?
Effective Marketing is really about two basic things:
1. Getting the right marketing message and right product in front of a lot of right people.
2. Positioning yourself as a leader providing solutions, not as a sales person but as an expert who provides solutions to those who are actively looking for what you have.
So, your next task is to think who you should be targeting. You have to figure out who would realistically be interested in your products. Figuring this out will end up saving you a lot of advertising money, time and headaches.
Thus it is crucial to know your niche target market. Understand where they are coming from, ask yourself the following questions:
• What problems of theirs can I help solve?
• What questions of theirs can I help answer?
• How do I relate to them?
• What is my unique selling point (USP)?
• Why should they take a look about me and my product?
• Why would they want to act?
Answering these questions will help you in writing and coming up with a marketing campaign for your ideal customer.
You Can’t Give Away, Let Alone Sell, a Steak to a Vegetarian!
More information on marketing online is available on http://budget.resultmakemoney.com
The next article I will talk more about how to identify your customers.