Missed-> Part 1
Who should you retail your front end ( Marketing System) product to?
There are quite a few markets to ‘bull’s-eye’ in but I am going to take just two target markets here.
1 Networkers.
2 Business Opportunity Seekers.
We want to market to people who have bought a home based business at one time or another for several reasons:
A. Network marketers already believe in this type of business model.
B. Network marketers have already spent money on this industry.
C. Network marketers have already cultivate some degree of desire to want to succeed.
D. Network marketers are willing and eager to purchase tools that will help them to succeed in their home based business.
When it comes to recruiting new distributors, only invest in ads that target network marketers or your niche market of business seekers. You must be thinking it is crazy. Those people already have a business of their own. Yes, you are right, but network marketers are “opportunity buyers” and we sell a business opportunity! If they are looking at the ads, they are looking for a solution to their network marketing business problem. Makes sense.
Of course, you can go after talented and successful people in your warm market, and I suggest you do, but that should happen as an “add on”. In other words, go after your warm market contacts when the opportunity arises, but do not make them your sole focus.
If you want to make your life easy, make a lot of cash, and have a lot of fun doing it, stay within your niche target market which is other network marketers and those business minded people looking to buy into network marketing as another stream of income. This is quite different from a group of business opportunity seekers who are merely tire-kickers. Leave these people alone for they are going to waste your time and resources. They can come in when they are ready. How do you know that/ By dripping information to them from time to time
Once you have master your marketing skill, you can venture out into other target markets. The world becomes your oyster. You have a larger pool of people to market to.
Where do you find your potential customers' contact information?
Advertise.
There are free and paid advertising.
You’re going to advertise two things:
1. Yourself – Portrait as a Leader. This is because people don’t join business opportunities, they join Leaders.
2. Your marketing system. That marketing system should include selling your company’s products at the back end.
You can place ads in industry journals, work at home magazines, directories, on Google or Yahoo or MSN and social networking places.
Google Adwords, in addition to the organic (aka – free) results that search engines like Google, Yahoo and MSN display whenever someone looks for something online, they also allow people to pay for their ads to be shown as sponsored links on the same page. This is done on a Pay Per click basis.
Simply means you write an ad for your target market for your website, select a group of keywords that you want to “trigger” that ad, and set a maximum cost per click amount for every one of your keywords. You only pay when a website visitor clicks on your ad.
People who are already in a network marketing company use search engines (such as Google, Yahoo, and MSN just to name a few) to search for an answer to their problems.
What are the biggest problems that network marketers face?
• They want to know more people
• They don’t like contacting family and friends
• They don’t like cold calling
• They don’t want to spend a lot of money promoting their business without making any money back
• They want more marketing and people skills
• They want training
People who are actively seeking to join a network company are looking for a team or a system where they can follow to guarantee their success.
They are Already Telling Google What They Want by the Keywords they type in when searching
Thus, get Google to tell you what it is!
You get to choose the questions which your products are well suited for. This affords you much more control in specifying whom you want to interact with, i.e., who gets into your funnel. This translates into money in the bank because of your appropriately selected audience.
The best part is …not only can you define your market, you pay very little for your marketing or you only pay when your audience clicks on your ad.
Google advertising deserves is a subject of its own. There is a lot to it and you will learn more by clicking on this link, it is FREE 5-Day course by email.
http://www.adwords.resultmakemoney.com