Self-Funded: How to Get Paid to Prospect, Even When People Don’t Join Your Team!
A self-funded proposal is the process of selling an inexpensive, but useful product on the front end to cover your advertising expenses, and then back-end (inside the front-end product to induce) selling your primary product or business opportunity. This will allow you to stay in the game financially long enough and generate enough activity to see the fruits of your labors.
Internet marketing is not about having a fancy website with a product description and an order button at the bottom of the page. No one buys that way, do you?
As mentioned in the previous lessons, the sales process is normally a complex one with many components working seamlessly together.
What you need to realise is that people come to the internet to search for FREE information to help them solve their problems. They are rarely looking to buy your product or anyone else’s. Therefore, you must create a mouse trap (capture page) to give them what they want which is the free information in exchange for their contact details, or they will not even click through to your page.
You drive traffic to your website by promoting free information they want via various advertising media. As traffic arrives, the first page (aka – landing page, capture page or squeezing page) they see is integral. It must grab their attention right away and deliver on the promise of the ad that brought them there in the first place. If what you offer is not what they want, they will leave your website immediately and you may end up losing money in some cases.
If they like your free information, you request for their contact details such as name, email address and optional phone number for them to opts-in because they are curious to see what is on the other side. This is essential, as this is how you will be able to contact them in future to build a relationship with them.
Once you have their email address, you give them the free information they requested, and then continue to email them with useful educational information that will help to establish a trusting relationship with them.
Leaders Give Without Wanting!
If a good trusting relationship is established, your subscribers will stay on to read your emails. In time, you can make them aware of new products they can buy to solve their problems. Notice, we are not selling like salesmen, rather introducing solutions to their problems.
People usually only buy from those whom they trust especially online. In order to build a solid relationship and maintain that relationship, you need to demonstrate that you have THEIR best interests in mind. The last thing you want to convey to them is that you are after their money.
The Money is In The List.
Your List and Your Relationship with Them is Your Business.
The Fortune is in the Follow Up.
This is a marketing business. This is the single most important concept in marketing especially online and many businesses fail to see this.
Whether or not they buy, you continue to email them with valuable content on how to fix their problem using an auto responder - the tool you use to send your prospects free information. You use this opportunity to establish yourself as an “expert” in the newsletters.
You already know that they are interested in what you have to offer. Sometimes it is a timing issue. So, it is your chance to demonstrate your expertise which will further cement you as an expert in their minds and they may be ready to purchase your product or service.
While you don’t want to make the newsletters sound like tasteless sales-pitches, at the same time you must be brave to call to action by enticing and reminding your readers to purchase your product/service to get even MORE value from you.
Keep adding to your newsletter series. The more info you have, the more likely you’ll catch your subscribers at the “right time” when the timing is right for them to purchase your product.
Stay Tune for Part 2 and 3 of this topic.